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Kylee Hawkinson Design
  • DESIGN PORTFOLIO
  • studio art
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Waypoint Insurance // Rebrand and Collateral Rollout

Art direction // Strategy // Brand system development // Publication and layout // Production // Marketing materials

Waypoint Insurance Advisors is an independent, family-owned insurance agency in the Twin Cities.

Ostrom Creative was tasked with rebranding the company to freshen things up for a more approachable, modern look and feel.

The new brand suite included: a logo redesign and updates to the letterhead, business cards, folders, envelopes, brochure booklet, and proposal booklet cover and tabs.

Client: Waypoint Insurance Advisors
Agency: Ostrom Creative
Creative Director: Cara Ostrom
Design Lead: Kylee Hawkinson
Copywriter: Malena Larsen

Site_Waypoint.jpg
Logos-01.png
Site_Waypoint copy.jpg
Logo-Explorations-01.jpg
Site_Waypoint copy 2.jpg
01-Stationery-Mockup.png
02-BusinessCardMockup.png
Site_Waypoint copy 3.jpg
01-BrochureBooklet.png
02-BrochureBooklet-1.png
03-BrochureBooklet-2.png
04-BrochureBooklet-3.png
Site_Waypoint copy 4.jpg
Brochure-Folder-Mockup.png

© Kylee Hawkinson Designs 2025. Additional credit noted for all works herein.