I’m an artist + designer + dog mom + Enneagram 2. I'm also a transplant from the great land of cheese (Wisconsin), but I've been calling Minnesota home for many years now.
My creative roots lie in traditional studio art. I earned a BFA degree in order to pursue my fine art interests alongside graphic design. My primary design passion is brand and system development, and my sweet spot is data storytelling and visualization. I have an eye for detail and a passion for smart, strategic design. Give me something with lots of content or layers of complexity and I will happily organize it into something that’s easy to understand and beautiful. I consider myself an empathetic designer, as I place a high value on beginning every project with a thorough understanding of the intended audience or end user.
Beyond making things, my survival essentials include: snuggling my Aussie puppy, gardening, hiking, playing volleyball, trying new recipes, playing board games, and spending quality time with my friends and family.
Art Direction // Marketing Strategy and Advertising // Logo Design // Brand and System Development // Packaging and Retail // Experiential and Events // Publication and Layout // Print Production // Website Design // Social Media // Email Design // Digital Ad Sets // Content Creation // Photo Editing and Mockups // Video Art Direction
Listening to: Gracie Abrams and Lake Street Dive
Watching: Rings of Power S2
Working on: Plans to sell some side gig design work…!
Craving: Pecan Crunch Oatmilk Latte from Starbucks
kbhawkinson@gmail.com