Art direction // Strategy // Brand system development // Publication and layout // Website design // Social media
Founded in Wausau, Wisconsin in 1953, Wausau Tile Inc. is a preeminent manufacturer of architectural products. Between their sub-brands Tectura Designs and Wausau Made, the company offers custom precast concrete, site furnishings, architectural pavers, precast terrazzo, and terrazzo tile for commercial spaces.
At the start of 2018, our team proposed that we develop a creative platform to serve as a new foundation for all Tectura Designs marketing executions in order to increase the brand equity. It had been three years since Tectura had been created as a sub-brand, and it was due for a cohesive toolkit that included a solidified set of brand standards, tone and voice rules, and design assets to elevate the brand’s overall aesthetic and messaging.
Client: Tectura Designs, A Wausau Tile Inc. Brand
Agency: Fast Horse
Creative Director: Eric Husband
Copywriter: Joel Bratsch
Design Lead: Kylee Hawkinson