Publication and layout // Photoshoot pre-production // Photoshoot set experience (Food)
The redesign of the Schwan’s Home Service Catalog worked in tandem with the layout creation for the March/April issue of 2016. I was one of four designers who worked with copywriters, brand strategists, social media coordinators, and producers to establish new design elements and rules as well as a long-term strategy for the Schwan’s Home Service Catalog. Tasks I assisted with included: concept development for each issue, “inspiration” page concepting, content organization and design for standard page layouts, photoshoot concepting, and pre-production deck design. I also had the opportunity to observe the final photoshoot.
Client: Schwan’s
Agency: Periscope
Creative Director: Jim Jackson
Associate Creative Director/Design Lead: Amy Harnden
Designers: Kylee Hawkinson, Shayla Nesheim, Rhea Hawkins