Art direction // Strategy // Brand extension // Experiential // Layout // Production
After the initial product launch for Oui by Yoplait, Fast Horse coordinated four influencer-hosted brunches; one in New York City, two in Los Angeles, and one in Salt Lake City. We coordinated with each influencer to ensure their brunch was decorated to their taste while remaining on-brand.
Design needs included: invites, envelopes, a welcome sign, placeholder cards, menus, cloth and cocktail napkins, food table signage, flower bar signage, and thank you gift tags.
Client: General Mills – Yoplait
Agency: Fast Horse
Design Lead: Kylee Hawkinson