Art direction // Strategy // Brand extension // Packaging // Layout // Production
Oui by Yoplait was introduced during the summer of 2017, becoming the most successful new product launch ever at General Mills.
Design needs included a product fact sheet, a product kit for media, and a premium product kit for influencers.
Client: General Mills – Yoplait
Agency: Fast Horse
Creative Director: Teri Firkins
Design Lead: Kylee Hawkinson