Art direction // Strategy // Brand system development // Experiential // Publication and layout // Website design // Social media // Content creation // Production // Marketing materials
2020 Gold Pin Winner
The Show, presented by AdFed MN
Integrated Media Pro Bono Campaign (Cross Platform)
On February 9th, 2020 The Lake Minnetonka Klondike Dog Derby, a world-class sled dog race, will introduce the sport of mushing to the Twin Cities community. The 8-dog, 40-mile race will run along the shores of Lower Lake Minnetonka but will start and finish on Water Street in the heart of historic Excelsior, Minnesota.
Ostrom Creative was approached to be the official Dog Derby creative and marketing partner by Founder and Race Coordinator, Bethany Hway. For a year a half, our tasks included: branding the derby, building and managing the website, content creation for social media, promotions for fundraisers, promotions for the race, and a variety of race day needs including the Start/Finish banners and the official race guide.
As the design lead, I was responsible for creating the various collateral needs, keeping the website up to date with the latest content and information in a timely manner, and managing the account.
Client: The Lake Minnetonka Klondike Dog Derby
Agency: Ostrom Creative
Creative Directors: Cara Ostrom, Bethany Hway, Kylee Hawkinson
Design Lead: Kylee Hawkinson
Copywriter: Malena Larsen