Art direction // Strategy // Brand extension // Packaging and retail // Experiential // Publication and layout // Social media // Content creation // Production // Photo editing
During the summer of 2017, Fast Horse helped Jack Link's launch the cause marketing campaign: Fueling the Front Lines. The program is a company-wide initiative that joins forces with Team Rubicon, a veteran-led non-profit organization that unites the skills of military veterans and volunteers with first responders to provide disaster response services, free of charge, to affected communities. The program launched on National Jerky Day (June 12) with a portion of the proceeds going directly to Team Rubicon.
Program design needs included: logo creation, product packaging mockups, point of sale mockups, social media image design, t-shirt design, and a full page color ad in USA Today.
Client: Jack Link's
Agency: Fast Horse
Creative Director: Nate Hinz
Design Lead: Kylee Hawkinson