Art direction // Brand extension and evolution // Packaging
The popcorn brand Corny Island was developed through a rapid prototyping process for General Mills. In preparation for exhibiting the case study on Periscope’s website and the Packaging & Retail Group’s emails, more assets needed to be created in order to flesh out the brand beyond the original package. Combining elements from the packaging with some research on classic carnival and circus designs, I decided to focus on creating assets that would help develop the idea of the place Corny Island, and what one could encounter while at the carnival grounds.
Client: General Mills
Agency: Periscope
Creative Director: Jim Jackson
Original Package Design by: Connor Murphy
Designer: Kylee Hawkinson