Art direction // Strategy // Brand system development // Experiential // Publication and layout // Website design // Social media // Content creation // Production // Marketing materials
2020 Gold Pin Winner
The Show, presented by AdFed MN
Integrated Media Pro Bono Campaign (Cross Platform)
On February 9th, 2020 The Lake Minnetonka Klondike Dog Derby, a world-class sled dog race, will introduce the sport of mushing to the Twin Cities community. The 8-dog, 40-mile race will run along the shores of Lower Lake Minnetonka but will start and finish on Water Street in the heart of historic Excelsior, Minnesota.
Ostrom Creative was approached to be the official Dog Derby creative and marketing partner by Founder and Race Coordinator, Bethany Hway. For a year a half, our tasks included: branding the derby, building and managing the website, content creation for social media, promotions for fundraisers, promotions for the race, and a variety of race day needs including the Start/Finish banners and the official race guide.
As the design lead, I was responsible for creating the various collateral needs, keeping the website up to date with the latest content and information in a timely manner, and managing the account.
Client: The Lake Minnetonka Klondike Dog Derby
Agency: Ostrom Creative
Creative Directors: Cara Ostrom, Bethany Hway, Kylee Hawkinson
Design Lead: Kylee Hawkinson
Copywriter: Malena Larsen
Art direction // Strategy // Brand system development
James Dayton Design is a full-service architectural firm based in Minneapolis with a focus on contemporary design solutions. In February of 2019, founder James Dayton unexpectedly passed away and months later, the design studio found themselves at a crossroads.
JDD approached Ostrom Creative in need of a rebrand that would represent the growing company while honoring James Dayton’s legacy.
Working with our copywriter, I led the effort to concept four distinct route options. We presented mood boards, high-level descriptions, word clouds, and web mockups imagining what a fresh homepage could look like.
We suggesting incorporating elements of James Dayton in a variety of ways — utilizing his signature or writing in a logomark iteration, playing up his expertise and accolades that the company was founded upon in the way they tell their story, alluding to making history with history: James Dayton made his mark, now we’re making ours, or keeping the photography people-focused with JD at the center.
Client: JDD Studio formerly James Dayton Design
Agency: Ostrom Creative
Creative Director: Cara Ostrom
Design Lead: Kylee Hawkinson
Copywriter: Malena Larsen
Art direction // Strategy // Brand system development // Publication and layout // Illustration // Website design // Social media // Content creation // Production
Ostrom Creative is a pint-sized and powerful agency located in Excelsior, MN.
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Ostrom Creative Rebrand
Design exploration and casual design-putzing.
The 2018 Ostrom Creative Pint Glass and Cocktail Book (Client Holiday Gift)
Layout, illustration, production.
Copywriter: Tom Ostrom
OC on the Road Campaign
Logo design, website design, illustration, social media content creation.
Our copywriter Malena Larsen spent the month of November on a road trip. She blogged about her adventure to California and back while in search of new business.
Copywriter: Malena Larsen
Client: Ostrom Creative
Agency: Ostrom Creative
Art Director/Design Lead: Kylee Hawkinson
Art direction // Brand extension // Publication and layout // Production
Mr. Sid is a high-end men’s clothier located in Boston, Massachusetts. Their offering includes the finest international brands, made-to-measure services, custom tailoring, style advice, closet organization, and a premium shopping experience with cocktails.
In 2019 they launched their first owned brand, Sidney. The brand offers exclusive made-to-measure clothing with an emphasis on craftsmanship and self-expression – for both men and women.
Ostrom Creative helped introduce Sidney to the world via a magazine ad and promotions for the official in-store launch event.
Client: Mr. Sid
Agency: Ostrom Creative
Creative Director: Cara Ostrom
Design Lead: Kylee Hawkinson
Art direction // Strategy // Brand extension // Packaging // Layout // Production
Oui by Yoplait was introduced during the summer of 2017, becoming the most successful new product launch ever at General Mills.
Design needs included a product fact sheet, a product kit for media, and a premium product kit for influencers.
Client: General Mills – Yoplait
Agency: Fast Horse
Creative Director: Teri Firkins
Design Lead: Kylee Hawkinson
Art direction // Strategy // Brand system development // Publication and layout // Website design // Social media
Founded in Wausau, Wisconsin in 1953, Wausau Tile Inc. is a preeminent manufacturer of architectural products. Between their sub-brands Tectura Designs and Wausau Made, the company offers custom precast concrete, site furnishings, architectural pavers, precast terrazzo, and terrazzo tile for commercial spaces.
At the start of 2018, our team proposed that we develop a creative platform to serve as a new foundation for all Tectura Designs marketing executions in order to increase the brand equity. It had been three years since Tectura had been created as a sub-brand, and it was due for a cohesive toolkit that included a solidified set of brand standards, tone and voice rules, and design assets to elevate the brand’s overall aesthetic and messaging.
Client: Tectura Designs, A Wausau Tile Inc. Brand
Agency: Fast Horse
Creative Director: Eric Husband
Copywriter: Joel Bratsch
Design Lead: Kylee Hawkinson
Art direction // Brand extension and evolution // Publication and layout // Website design // Production // Marketing materials
Jet Edge Waterjet Systems designs and manufactures ultra-high-pressure waterjet pumps and motion systems.
As the primary account designer, my work included a variety of marketing material design such as brochures, sell sheets, branded presentations, trade show presence design, and a partial website redesign. Major projects included the creation of a complete overview brochure and the redesign and system overhaul of product spec sheets.
Client: Jet Edge
Agency: Ostrom Creative
Art Director/Design Lead: Kylee Hawkinson
Copywriter: Malena Larsen
Art direction // Strategy // Brand extension // Experiential // Layout // Production
After the initial product launch for Oui by Yoplait, Fast Horse coordinated four influencer-hosted brunches; one in New York City, two in Los Angeles, and one in Salt Lake City. We coordinated with each influencer to ensure their brunch was decorated to their taste while remaining on-brand.
Design needs included: invites, envelopes, a welcome sign, placeholder cards, menus, cloth and cocktail napkins, food table signage, flower bar signage, and thank you gift tags.
Client: General Mills – Yoplait
Agency: Fast Horse
Design Lead: Kylee Hawkinson
Art direction // Publication and layout // Photo editing // Marketing materials
DaVinci Roofscapes is an industry leader when it comes to composite roofing. Their premium products are engineered to look better, longer and outperform natural slate and shake.
As the primary account graphic designer, I worked on a variety of marketing materials such as informational brochures for new product launches, lookbooks and catalogs, sell sheets, trade show displays, and trade ads. Other projects included a special logomark design for their 20th anniversary and reimagining the structure and design of sales rep’s binders.
Client: DaVinci Roofscapes
Agency: Ostrom Creative
Creative Director: Cara Ostrom
Design Lead: Kylee Hawkinson
Copywriter: Malena Larsen
Art direction // Strategy // Brand system development // Publication and layout // Production // Marketing materials
Waypoint Insurance Advisors is an independent, family-owned insurance agency in the Twin Cities.
Ostrom Creative was tasked with rebranding the company to freshen things up for a more approachable, modern look and feel.
The new brand suite included: a logo redesign and updates to the letterhead, business cards, folders, envelopes, brochure booklet, and proposal booklet cover and tabs.
Client: Waypoint Insurance Advisors
Agency: Ostrom Creative
Creative Director: Cara Ostrom
Design Lead: Kylee Hawkinson
Copywriter: Malena Larsen
Art direction // Strategy // Publication and layout // Production // Photo editing // Marketing materials
Founded in Wausau, Wisconsin in 1953, Wausau Tile Inc. is a preeminent manufacturer of architectural concrete, terrazzo and metal products. Between their sub-brands Tectura Designs and Wausau Made, the company offers custom precast concrete, site furnishings, architectural pavers, precast terrazzo, and terrazzo tile and slabs for commercial spaces.
At the start of 2017, the Tectura Designs brand was ready for a redesign and reconfiguration of their five product division catalogs. The project spanned three months – requiring a full audit of brand assets. Working closely with account managers and the client, I developed a consistent system that was applied across the divisions. Each catalog contained: a table of contents with a high-level introduction to the Tectura Brand, a historical spread highlighting their 60 years of quality and innovation in the industry, an introductory spread to the specific product division, two project spotlight spreads, and hardworking spreads that either highlighted subcategories or series. Patterns, system equipment, and swatches were also considerations dependent on the particular division catalog.
PDFs of the catalogs can be viewed at the links below:
Architectural Pavers, Custom Precast Concrete, Precast Terrazzo, Site Furnishings, Terrazzo Tile.
Client: Tectura Designs, A Wausau Tile Inc. Brand
Agency: Fast Horse
Creative Director: Teri Firkins
Design Lead: Kylee Hawkinson
Art direction // Strategy // Brand extension // Packaging and retail // Experiential // Publication and layout // Social media // Content creation // Production // Photo editing
During the summer of 2017, Fast Horse helped Jack Link's launch the cause marketing campaign: Fueling the Front Lines. The program is a company-wide initiative that joins forces with Team Rubicon, a veteran-led non-profit organization that unites the skills of military veterans and volunteers with first responders to provide disaster response services, free of charge, to affected communities. The program launched on National Jerky Day (June 12) with a portion of the proceeds going directly to Team Rubicon.
Program design needs included: logo creation, product packaging mockups, point of sale mockups, social media image design, t-shirt design, and a full page color ad in USA Today.
Client: Jack Link's
Agency: Fast Horse
Creative Director: Nate Hinz
Design Lead: Kylee Hawkinson
Publication and layout // Photoshoot pre-production // Photoshoot set experience (Food)
The redesign of the Schwan’s Home Service Catalog worked in tandem with the layout creation for the March/April issue of 2016. I was one of four designers who worked with copywriters, brand strategists, social media coordinators, and producers to establish new design elements and rules as well as a long-term strategy for the Schwan’s Home Service Catalog. Tasks I assisted with included: concept development for each issue, “inspiration” page concepting, content organization and design for standard page layouts, photoshoot concepting, and pre-production deck design. I also had the opportunity to observe the final photoshoot.
Client: Schwan’s
Agency: Periscope
Creative Director: Jim Jackson
Associate Creative Director/Design Lead: Amy Harnden
Designers: Kylee Hawkinson, Shayla Nesheim, Rhea Hawkins
Art direction // Brand extension and evolution // Packaging
The popcorn brand Corny Island was developed through a rapid prototyping process for General Mills. In preparation for exhibiting the case study on Periscope’s website and the Packaging & Retail Group’s emails, more assets needed to be created in order to flesh out the brand beyond the original package. Combining elements from the packaging with some research on classic carnival and circus designs, I decided to focus on creating assets that would help develop the idea of the place Corny Island, and what one could encounter while at the carnival grounds.
Client: General Mills
Agency: Periscope
Creative Director: Jim Jackson
Original Package Design by: Connor Murphy
Designer: Kylee Hawkinson
Art direction // Strategy // Brand extension and evolution // Publication and layout // Production // Photo editing // Marketing materials
Imperial Industries has been designing and manufacturing specialized storage solutions for more than 35 years. They operate four distinct product lines, serving the industrial bulk storage, commercial waste and agricultural markets, and offering a full line of replacement and custom parts and accessories for commercial waste tanks and trucks.
As the sole account graphic designer, my work included a variety of recurring marketing tasks such as monthly magazine ad design, direct mail pieces, and branded presentation designs. Other projects included business card design, trade show presence design, sell sheets, spec sheets, and industrial and commercial division calendars and catalogs.
Client: Imperial Industries, Inc.
Agency: Fast Horse
Creative Directors: Dave Damman
Copywriter: Colin Corcoran
Design Lead: Kylee Hawkinson
